LEARN MORE ABOUT ME AS THE
Brand Consultant.
Events Specialist.
Idea Blossomer.
​
Discover your
uniqueness, develop it
and make it great.
— JOHN MAXWELL
Looking back, I now realize I had a passion for marketing at a very young even though I hadn't yet been introduced to the term. I recall spending hours watching television just for the commercials! Yes, you read that correctly. I enjoyed watching television for the c-o-m-m-e-r-c-i-a-l-s (inserts hand-clapping emoji). I was intrigued about the theme, actor selection and production. I'd then get excited when I would recognize the same commercial theme on a billboard, in the newspaper or at my favorite retail store.
This passion has ultimately led me to a 13 year (and counting) career as a marketing and business consultant. I've worked for and with a number of companies such as Publix Super Markets, Inc., Verizon, Miami Dolphins, The Sage Colleges, UFC, Frontier Communications and the Tampa Bay Buccaneers.
I've also been fortunate to work on thousands of unique and groundbreaking projects, commercials and campaigns. From launching Publix's very first standalone pharmacy with the Moffitt Cancer Center to overseeing a hair show production where my client went viral for making her grand entrance on Sebastian the camel --- I've definitely had my fair share of exciting and memorable moments.
FUN FACT
I'm a Gates Millennium Scholar. This program was funded by the
Bill & Melinda Gates Foundation. This scholarship afforded a first-generation student like myself the opportunity to attend the University of Florida where I obtained my bachelor's degree in Marketing.
13
Years of
Experience
80+
Partner
Collabs
1000+
Projects
Completed
MY
Specialty Areas
BRAND STRATEGY
One of my favorite brand quotes is, "brands need to think like people and people need to think like brands." Your brand should feel human. Leave a lasting impression. Evoke emotion. And ultimately create brand loyalty. Having the right brand identity and positioning enables your business to stand out from your competition. I help brands accomplish this by creating a strategy map for their business. This includes conducting market research, creating brand personas and a marketing plan.
CAMPAIGN DEVELOPMENT
The bulk of my career has been dedicated to developing strategy and crafting marketing campaigns. I really focused on an omnichannel marketing approach. This is where a brand's products and services are promoted throughout the buyer's journey via multiple communication channels thus creating a seamless and integrated user experience. These channels include digital, social media, email, television, radio, out of home billboards, mobile and much much more.
EVENT PRODUCTION
Events are something I've always been fascinated by. Not for the event itself but for all of the workings that went on behind the scenes to bring a creative idea to life. From managing multi-million dollar budgets to determining the right lighting, I enjoy it all! I've been fortunate to oversee hundreds of events as well as sponsorship event activations over the course of my career. Some examples include a custom B2B celebration in partnership with the Tampa Business Journal and a global health and fitness expo sponsorship activation with Publix.
FUN FACT
I served as a brand ambassador for the Tampa Bay American Heart & Stroke Association alongside my mom for their Stroke Hero campaign. After my mom suffered a stroke, we wanted to bring awareness to the caregivers who support their loved ones impacted by stroke and heart disease.
Collaborative Consulting Process
01.
INITIAL
CONSULTATION
Everything starts with you! Here we review the questionnaire you completed which allows me to learn more about you, your company, your short term and long term goals and how I can be of assistance.
03.
CAMPAIGN
EXECUTION
In this phase, I develop the marketing campaign keeping an omnichannel approach top of mind. The goal is to create an immersive experience throughout the buyer's journey with eyecatching creative and content.
02.
STRATEGY DEVELOPMENT
Here I do a deep dive assessing your business along with market research for your industry. This enables me to put together a comprehensive strategy and marketing plan based on your budget and identified goals.
04.
REPORTING &
OPTIMATIZATION
Once the campaign launches is when the fun truly begins. I monitor and review the analytics to see what's working and what areas can be optimized to further achieve our goals. We will meet to review the results and determine next steps.
FUN FACT
I met James Comey, former FBI Director for the Director's Community Leadership Awards. I accepted the award on behalf of The Rich Kids Project, a non-profit organization aimed at empowering at-risk youth.
MY VIRTUAL
Bookshelf
I'm always looking to learn and grow both personally and professionally. Podcasts are a great way for me to do this. Below are some of my favorite podcasts that I listen to just about every week.
Masters of Scale
Reid Hoffman
Masters of Scale is an original podcast hosted by Reid Hoffman, co-founder of LinkedIn. In each episode, Reid shows how companies grow from zero to a gazillion, testing his theories with legendary leaders.
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Oprah's SuperSoul Conversations
Oprah Winfrey
Oprah shares her personal selection of her interviews with thought-leaders, best-selling authors, spiritual luminaries, as well as wellness experts. All aimed at bringing you closer to your best self. This podcast is chicken soup for my soul.
The Strategy Skills Podcast
FirmsConsulting.com
The Strategy Skills Podcast is the channel where strategy partners teach about the tools and techniques needed to solve mankind’s greatest problems. Learn all the skills of McKinsey and BCG consultants.
The Potter's Touch on Lightsource.com
T.D. Jakes
The Potter's Touch with Bishop T.D. Jakes, tackles today's topics and confronts the hidden issues. This broadcast carries healing and restoration unearthing taboo topics and offering practical and spiritual solutions to life's toughest questions.
The Ron Burgundy Podcast
Will Ferrell
Each episode has a different theme in which Ron (comedian Will Ferrell) engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails.
